Paint color = Emotion

Recently I went on a listing appointment and the family walked me through the house.  We came to the teenage daughters room and it was crimson red. The daughter laughed and said this is the "murder room" and the mother and I said, "redrum" and shivered.  There is a famous scene from the movie The  Shining that we both related to this bedroom?

If children are present please do not open the link, it still scares me after 30 years.

When listing it is important to neutralize the colors so that the buyers can visualize themselves living in that space. Strong or dark paint color minimizes the number of buyers that would be attracted to that space. Paint is the least expensive way to freshen a space, it will reduce smells, brighten the room and clean all in a few brush strokes. 

Take your stagers and Realtors advice and paint as much as possible before listing a home.

By the way, they did paint the red room to a very light grey, perfect for resale!

Staging = Cleanliness

Staging = Cleanliness

So many times I talk to clients and they are irritated that they have so much work to do before it goes on the market. Why?  In a few words, it must be done! Everyone wants to get the best possible price so in order to get the best price the house must feel like the potential buyer can move in tomorrow. If a house is staged beautifully but it smells like Sylvester the cat, you as a seller, lost all possible buyers with the exception of cat lovers or or more specifically, cat lovers that don't mind kitty smells.

Cleaning happens before staging and it would include deep cleaning such as closets, drawers and kitchen cabinets. These items can either be put it in a mobile storage unit like a POD or give it away. You would be surprised how wonderful it feels to get rid of things you no longer use.  

A stager or Realtor will also ask the seller to take most of the furniture out of the house to create space and reduce the appearance of clutter.

Final step before staging is to have all the floors and carpets cleaned and wash all the windows. This will brighten the house up and it smells great!